SATURDAY, FEBRUARY 21, 2015
Note: This is a guest post by Carly Schaub, co-owner of Fast Track Signs LLC. She is also a wife and mom, and usually the smiling face and pleasant voice you hear when calling. Fast Track Signs specializes in quality signage and vehicle graphics. You can reach Carly by calling (937) 593-9990 or reaching out on Facebook.
I’m going to tell you a simple story about me and my sock monkey hat. My friends know that I am not a hat person but there is a magic about this sock monkey that pulls others in! It is goofy and so cute that you have to smile when you see it. The hat is the perfect ice breaker and very memorable. People stop me when I wear it and say “cute hat” or “love the hat”, one time a lady pulled out her phone to show me pictures of her daughter in a hat just like mine.
So, where am I going with all of this…simple networking! Stop and think- what are you doing at networking events or new client meetings to break the ice? Is it simple? Do you have a goal? Is it memorable? If not, stop reading this and go to Google. Do an image search for Gordon Gee. Once there find a picture where he is not wearing a bow tie. How many did you find? With the assistance of a bow tie he made himself identifiable and approachable.
Networking and branding can be that simple. They can fit into any budget and time allowance. At one event I attended the person gave out their number on the back of cards from a local coffee shop. It was an encouraging way to say I want to know more about your business. Carrie gave out cookies once at a Meetup that had information about her blog. Both of those situations stuck with me as have countless others. The ideas are endless! Here is the challenge- at the next event you attend think of an out of the box but simple way you can engage others. Set a goal of how many new people you want to meet and stick to it! If you are struggling for an idea let me know, maybe you could use my hat!
I LOVE marketing- whether via branding, networking or enhancing your business through signage, please feel free to call me or connect on Facebook.
Posted 5:00 PM
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